CWE Hospitality Services, LLC, the property management arm for The Private Residences at The Chase Park Plaza, recently announced the creation of its new in-house sales and development team. The team will manage the sales and marketing for the development’s remaining residences and assist with the expansion of CWE’s property management portfolio. Members of the team include Kathy Capps, sales coordinator, Lea Luchetti, sales coordinator, Beth Niehoff, director of resident communications, and Marion Penberthy, director of development. Capps and Luchetti are both new hires.

Together, Capps and Luchetti co-manage the sales and marketing for The Private Residences. They’re the first points of contact for prospective residents. Niehoff is the primary liaison for The Private Residences community. She also facilitates finish selections and construction details with residents, ensuring each aspect meets the owners’ standards. Penberthy coordinates the final move-in process until the homeowners are comfortably settled in their new residence.

“The transition to an in-house sales team was a needed and natural progression for the development. With residents already moved into nearly a third of the homes, our attention shifts from managing the construction of residences to assisting our new homeowners and marketing the remaining homes,” said Marcia Smith Niedringhaus, developer of The Chase Park Plaza. “With 60 percent of the 86 residences currently sold, we believe we have the right people in place to support both current and prospective residents.”

Capps’ nearly 20 years of real estate sales experience are rooted in St. Louis, where she became a multi-million dollar real estate agent with Century 21 Classic, Coldwell Banker and Janet McAfee Real Estate. She later supported and managed sales efforts for MLP Development Company/FRAMamerica, Garrison Partners, Maher Partners and Mayer Homes.

Luchetti brings to the team nearly three decades of experience in advertising, marketing, management and real estate. Luchetti held senior account management positions-introducing and marketing products with local and national recognition-at Peter Rogers Associates and Doyle, Dane & Bernbach in New York, The Franklin Mint in Philadelphia and Edward L. Bakewell in St. Louis. A licensed real estate agent, Luchetti also served as the director of relocation for Bakewell. She has long been involved with numerous not-for-profit organizations, providing her expertise to help raise development funds and gain visibility with marketing and leadership in the community.

Niehoff uses nearly two decades of office management, sales and marketing experience to assist residents. She previously worked with Siegfried Financial Group and Albert Adair Designs. She joined CWE in her current position in August 2007. Since then, Niehoff facilitated the smooth transition from construction to completion for the families who now call The Private Residences home.

Penberthy has spent almost 30 years in the St. Louis commercial real estate market. She started her career at Follman Properties before helping to found Bell & Associates, Inc., where she served as president. She is highly involved with Commercial Real Estate Women (CREW) in St. Louis, focusing her efforts on the CREW/Safe Connections Charity Golf committee. Penberthy is a licensed real estate broker, commissioner on the Planning and Zoning Commission for Maryland Heights, and an associate within the Institute of Real Estate Management.

Aside from overseeing the historic Chase Park Plaza in St. Louis, CWE accepted a management deal in May 2008 for the 56-room Lodge & Spa at Cordillera, near Beaver Creek, Co. The new team will also support the company’s plans to continue expanding its property management portfolio in 2009 and beyond.

The Private Residences at The Chase Park Plaza debut highest-ever living space in St. Louis landmark.

The developers of The Private Residences at The Chase Park Plaza recently unveiled a historic floor plan and market offering to live atop the St. Louis landmark. One special resident will have the distinction of fully designing the building’s first-ever, full-floor home.

Perched above Forest Park and downtown St. Louis, the penthouse is an expansive two-story layout, encompassing the entire 27th floor of the Park Plaza residential tower. The spacious living area totals 6,700 square feet and features floor-to-ceiling windows to take in an unparalleled view of the city.

“Throughout the building’s 81-year history, the top of The Chase Park Plaza has never been home to just one family,” said Marcia Smith Niedringhaus, one of the developers of The Chase Park Plaza. “To our knowledge, the penthouse area has been split into dual living areas and even served as the home of the Tiara Room restaurant in the 1950s. After some extensive planning, we’re proud to offer this incredibly unique opportunity.”

The penthouse elevates what was already the highest price-point condominium in St. Louis, listed at $5.595 million. Ownership of this exclusive home includes unmatched amenities, such as 24-hour valet service, a private elevator foyer for the penthouse, complementary health club memberships, homemade meals by the EAU Bistro staff, security, room service, covered garage parking and much more.

“Beyond the views, services and location, we’re also offering the space as a virtually blank canvas for a buyer to create their dream home,” said Smith Niedringhaus. “We have developed several options for unique floor plans, but the future owner will have the freedom to develop the space in a manner which best expresses their individuality – not to mention generous allowances to customize the space for their tastes.”

The market opening of the penthouse comes just as The Private Residences welcome the second wave of moved-in residents. The project is expected to be completed by fall 2009. It remains the only development in St. Louis to offer luxury residences with all of the amenities of a world-class hotel.

CWE Hospitality Services, LLC, the management company owned and run by the owners of The Chase Park Plaza, has landed its first long-term management deal outside of St. Louis. Led by President and Chief Executive Officer Jim Smith and Executive Vice President Marcia Smith Niedringhaus, CWE officially began management of the 56-room The Lodge & Spa at Cordillera in Edwards, Colo. on June 1.

The Colorado resort is owned by a real estate investment program of Dallas-based Behringer Harvard –which also holds a majority interest in The Chase Park Plaza — and offers similar amenities to the Chase, including a spa, luxury rental units and fitness center. The Lodge & Spa at Cordillera is often described as “an intimate hideaway combining casual elegance with rustic Rocky Mountain splendor.” Set high atop a privately owned mountain, this AAA Four-Diamond Award-winning chateau-style lodge offers guests a complete resort experience.

“The owners of The Lodge & Spa at Cordillera desire to create a culture that’s similar to the one that we have at the Chase,” Smith said. “It is a culture where the guest comes first and all needs are met to the fullest. With everything from the finest turndown service to impeccably manicured walks, guests who book a stay at a property managed by CWE Hospitality Services should expect nothing short of the best.”

Like The Chase Park Plaza’s Private Residences, The Lodge & Spa at Cordillera will soon feature the Paramonte Private Residences. Paramonte residents will have access to all lodge and spa amenities, just as The Private Residences’ owners have access to all of the amenities of The Chase Park Plaza.

The Chase Park Plaza recently unveiled its plans to the St. Louis community for a new high-end, state-of-the-art fitness and wellness center called Santé. With an investment of nearly $3.5 million, the center is slated to open in February.

“Santé will be more than a workout facility,” said Santé Fitness Director Joy Rowberry. “It will be a retreat to balance mind and body.”

With an exquisite 18,000-square-foot design, the center offers individual lifestyle assessments, personal fitness training, private Pilates sessions, nutritional counseling, massage services, luxurious locker rooms and amenities, group exercise studios and a variety of group classes ― including Pilates, yoga and cycling. Fitness classes such as marathon training and “boot camp” will also make extensive use of nearby Forest Park.

Membership choices include a gold option, featuring benefits such as access to the club, daily locker use, validated free parking and all of the programs and services provided by the professional fitness and wellness team. Additionally, there is a platinum membership option, encompassing all of the gold benefits, on top of free valet parking, a permanent locker, laundry service for workout attire and extended guest privileges. A corporate membership option will also be offered.

Owners of The Private Residences will receive complimentary gold memberships, and along with charter members, will be able to take advantage of upgrading to the limited-availability platinum membership option.